MAC BATTERIES ACHIEVES WELL-KNOWN BRAND DESIGNATION IN ANDEAN REGION

By Wyatt Pratt

In a significant milestone for Clarios, the MAC brand has been officially recognized as a well-known and trusted name in the Andean Region, encompassing Colombia and Andean Countries under the Cartagena Agreement. This prestigious designation brings a multitude of advantages that align seamlessly with Clarios' core values of commitment, customer-centricity, and winning together. 

Carlos Delgadillo, Country Manager, emphasized the substantial benefits that come with being associated with a well-known brand. Greater customer loyalty is a natural outcome as consumers find comfort in purchasing batteries from a recognized and reliable brand like MAC. The brand's established position in the market facilitates growth in existing markets and opens doors for expansion into new geographies. This expansion is fueled by the confidence that MAC instills in both old and new clients, creating a ripple effect that extends to profitability, premium pricing, and strengthened negotiations with suppliers and distributors. Moreover, a well-known brand attracts not just customers but also top-tier talent, positioning Clarios as an employer of choice.

Erika Quiñones, Country Counselor Andean, expressed excitement at the news of MAC being declared a well-known brand. She highlighted Clarios' unwavering commitment to maintaining the quality and recognition of the MAC brand. The recent investment of 20 million USD in a new Formation Room at the Yumbo facility and the celebration of MAC's 65th birthday in 2022 underscore Clarios' dedication to the brand's growth. With this significant presence in Colombia and a strong presence in Central and South American countries, MAC has become synonymous with reliability and trust among Colombian consumers. 

Quiñones shared the challenges faced during the process of seeking the well-known brand designation. The team, embodying Clarios' values, worked collaboratively to present the true historical significance of the MAC brand in Latin America. The successful filing for the well-known brand status reflects not just a legal achievement but a testament to the team's commitment to the values that power MAC – a commitment to powering today and into tomorrow. 

As Clarios celebrates the recognition of MAC as a well-known brand, the achievement is a tangible manifestation of the company's values. Through commitment, customer-centricity, and teamwork, Clarios continues to challenge the status quo and win together, solidifying its position as a leader in the battery industry.