September 10, 2024 Press Releases

VARTA® Automotive to launch refreshed product portfolio at Automechanika 2024

Effort leverages parent Clarios’ leading portfolio and capabilities to deliver for customers
VARTA Batteries Graphic
  • New color-coded battery portfolio will make it easier for workshops and consumers to identify battery types
  • Company to offer two new battery group types – EFB H9 and AGM H3, to better support start-stop, hybrid and EV vehicles
  • Consolidated ProMotive product line will also include new EFB A-type, and AGM B-type
  • Portfolio will also include new Li-Ion offering for leisure vehicles

HANNOVER, Germany – September 10, 2024 – VARTA Automotive, with support from parent company Clarios, will launch an updated product portfolio during Automechanika 2024. The new lineup is intended to help simplify the battery selection process and expand product offerings for growing market segments. The effort is backed by Clarios, the world leader in low-voltage solutions for the automotive industry.

 

Color-coded Products will streamline IAM selection process.

The new VARTA product portfolio is organized by technology, making it easier for IAM partners to navigate the growing complexity of vehicle types. Each technology within the portfolio is now identified by a distinct label colour across all applications: SLI batteries are colour coded blue; EFB batteries silver and AGM batteries feature a gold label. The new portfolio is a customer-focused solution that simplifies choices and saves valuable workshop time.

 

New EFB H9 and AGM H3 will better support start-stop, hybrid and EVs.

As the automotive industry rapidly evolves, new start-stop, hybrid and EV vehicles are introducing increased demands on their low voltage networks and batteries. To better serve these new vehicles VARTA will launch new EFB H9 and AGM H3 batteries. These new products deliver superior performance in demanding conditions, to help ensure new vehicles operate efficiently and reliably.

 

VARTA ProMotive product line updated with new EFB A-Type and AGM B-Type.

The heavy-duty segment is undergoing a transformation, with VARTA leading the charge. The merger of the ProMotive Super Heavy Duty and ProMotive Heavy-Duty lines, along with the introduction of new EFB A-type and AGM B-type products, is a strategic move to simplify the product offering while enhancing its relevance to today’s trucking industry. As trucks and other heavy-duty vehicles increasingly rely on sophisticated low-voltage systems, the demand for reliable power solutions has never been greater. VARTA’s AGM technology, which is now a cornerstone of the heavy-duty portfolio, is specifically designed to meet these demands. AGM batteries not only ensure that critical systems such as lights, brakes, and steering remain operational, even when the high-voltage system is down, but they also significantly reduce idling time – by up to 73% according to TÜV Nord* – leading to considerable savings in fuel costs and reductions in CO2 emissions. This makes VARTA AGM batteries an essential component for any fleet looking to improve efficiency and sustainability.

 

New Li-Ion technology will support growing leisure market and vehicles.

Going off the grid doesn’t mean you don’t have to go without power or luxury amenities. VARTA’S new premium lithium-ion (Li-Ion) battery range, designed to meet the growing demands of the leisure market, particularly in deep-cycle applications like caravanning and marine use. These batteries represent a significant leap forward in technology, offering up to twice the usable capacity and over 3,000 cycles, all while reducing weight by approximately 45% compared to traditional lead-acid batteries. The new Li-Ion range is also equipped with advanced smart connectivity features, including Bluetooth and CAN bus communication, allowing users to monitor battery status in real-time and optimize performance across various applications. Furthermore, the Li-Ion batteries are built to withstand harsh conditions, such as winter camping or exposure to wet and humid environments, with IP67 protection ensuring reliable operation even in extreme conditions. This launch underscores VARTA's commitment to leading the market in innovation, providing customers with cutting-edge energy solutions that enhance their on-the-go lifestyles.

 

The VARTA Automotive products you trust backed by world-leading Clarios capabilities.

Drivers in Europe, and even around the world, have trusted VARTA batteries for more than 130 years. VARTA’s ability to deliver for customers is expanding with investments made possible by Clarios. A recent €200 million investment by Clarios will increase AGM battery production in EMEA by 50% by 2026. This effort will ensure workshops and consumers have access to the advanced batteries their start-stop, hybrid and EV vehicles demand.

 

Join Us at Automechanika 2024

The whole new product portfolio can be seen at the VARTA booth in Hall 4.1, Booth E10. Clarios will showcase these innovations and more, solidifying its position as the leader in the global automotive aftermarket.

 

Note: Clarios owns the exclusive rights to the VARTA trademark for automotive products and services and operates independently of VARTA AG.

*2:40 hrs. less idling per mandatory weekend break (48hrs.) saves 8 ltr. fuel (3l/h idling consumption).
Savings per year (50 weeks) and vehicle: 400 liters less fuel (-73%), 720 Euro less costs (1,80 Euro/ltr.),
1t less CO2 in comparison to a ProMotive SHD battery.

 

For more information please contact:

Claudia Bölter

Director Communications Clarios EMEA Am Leineufer 51 30419 Hanover, Germany Phone: +49 173 659 84 42 E-mail: claudia.boelter@clarios.com

Clarios EMEA Press page: https://clarios-press.kr-apps.de/

 

About Clarios

Clarios is the global leader in advanced, low-voltage battery technologies for mobility. Our batteries and smart solutions power nearly every type of vehicle and are found in 1 of 3 cars on the road today. With around 18,000 employees in over 100 countries, we bring deep expertise to our Aftermarket and OEM partners, and reliability, safety and comfort to everyday lives. We answer to the planet with a rigorous sustainability focus – advancing best-in-class sustainability practices and advocating for them across our industry. We work to ensure 100% of our products sold are recyclable, and we recycle 8,000 batteries an hour in our network. Clarios is a Brookfield portfolio company.